Mission Statement

The San Franciscan is a fiercely independent magazine that celebrates the diverse subcultures of San Francisco and the Bay Area through humor and criticism, but always with utmost sincerity and pride.

Cofounders Amanda Legge & Erica Messner


Meet the Team

Amanda Legge (she/her) is cofounder and creative director of The San Franciscan. She grew up in the Bay Area and works in fintech. Outside of work the only hobby she has is this magazine.

Erica Messner (she/her) is cofounder and editor in chief of The San Franciscan. On a sunny day, when she’s not writing, you can find her climbing stairways and taking pictures of Sutro Tower. She lives on a hill in the City by the Bay.

Fernando San Martin (he/him) is business manager of The San Franciscan. He’s a physicist by trade, a computer scientist by day, and a chess player at heart. He grew up in Ronda, Spain.

Rachel Markowitz (she/her) is copyeditor/proofreader of The San Franciscan. She’s an SF mom and a freelance proofreader specializing in cookbooks. She got her first job in San Francisco, as a proofreader for Macy’s Advertising, by answering a newspaper ad in the SF Chronicle, which undoubtedly dates her.

Sydney Vogl (she/her, they/them) is poetry editor of The San Franciscan. She moved to San Francisco on a whim four years ago and has called it home ever since. Her work has been published in Ghost City Press, The Tusculum Review, The San Franciscan, and more. Their favorite spot to write is a sunny corner of Golden Gate Park.

Jared Daniel Morin (he/him) is marketing coordinator of The San Franciscan. A self-proclaimed “Bay Area Baddie,” he grew up in San Francisco’s Excelsior District and loves his local community. When he’s not traversing the city via Muni and BART, he likes to spend his time exploring and eating with his friends, rock climbing when weather permits, and raising three quacky ducks.

Olivia Ison (she/her) is product marketing manager of The San Franciscan. A lifelong Californian, Olivia grew up in Los Angeles and has spent the last six years living in the heart of San Francisco. When she’s not tracking down the best restaurants and espresso martinis, she can be found enjoying park days, attending live music events, and road-tripping with friends around the state.

About Us

The San Franciscan is a small independent magazine — no advertisements, no corporate interests, and no super PACs. Your support is crucial to our existence. There are many ways to show your love, including: 

  • Sign up for an annual subscription.
  • Buy a copy (or two) from your local bookstore or our online store.
  • Talk us up — in real life and on social media.
  • Share your favorite articles with a friend.
  • Sign up to receive our monthly newsletter in your inbox.
  • Contribute your own written and artistic talents.
  • Introduce us to your talented friends.

If you want to be involved, reach out!